An explainer video is a brief video (one to 3 minutes) that presents people to your company or product and discusses exactly what you carry out in an entertaining and engaging way. An explainer isn't an advertisement or a sales pitch, although they normally consist of a call to action. It's an intro developed to obtain possible clients interested enough in your business to wish to find out more - and possibly eventually transform.
In truth, explainer videos are shown to assist increase conversions - in some cases by as much as 80 percent. Video engages consumers; according to one survey, more than 90 percent of consumers think that video is valuable to decision-making, and 64 percent of users are most likely to buy an item online after seeing a video. Why is this the case? Well, video has a couple of advantages over other types of marketing.
With that in mind, the real process of making an explainer isn't that hard, specifically considering that there are plenty of tools like online animation makers or storyboard software to assist you. The most hard - and arguably important - part of the procedure is the development of the script.
When you have a script, the animation itself does not have to be made complex. A basic whiteboard video or two-dimensional animation can get the job done. Focus on getting your message throughout, being entertaining, and offering clients what they need, and your explainer video can help take your start-up to a whole new level.