An explainer video is a short video (one to three minutes) that introduces people to your company or product and discusses exactly what you do in an amusing and engaging way. An explainer isn't really an ad or a sales pitch, although they typically include a call to action. It's an introduction created to get prospective customers interested enough in your business to want to find out more - and possibly ultimately convert.

In reality, explainer videos are shown to assist increase conversions - in many cases by as much as 80 percent. Video engages clients; inning accordance with one study, more than 90 percent of customers believe that video is handy to decision-making, and 64 percent of users are more likely to buy an item online after seeing a video. Why is this the case? Well, video has a couple of advantages over other kinds of marketing.

With that in mind, the actual procedure of making an explainer isn't that difficult, especially considering that there are a lot of tools like online animation makers or storyboard software application to assist you. The most tough - and arguably crucial - part of the procedure is the development of the script.

When you have a script, the animation itself does not need to be made complex. A simple whiteboard video or two-dimensional animation can get the task done. Concentrate on getting your message across, being entertaining, and giving customers what they need, and your explainer video can assist take your start-up to a whole brand-new level.