An explainer video is a short video (one to 3 minutes) that presents people to your business or item and explains exactly what you perform in an amusing and engaging manner. An explainer isn't an advertisement or a sales pitch, although they usually consist of a call to action. It's an introduction created to get prospective clients interested enough in your company to desire to find out more - and maybe eventually transform.

In truth, explainer videos are shown to assist increase conversions - sometimes by as much as 80 percent. Video engages customers; according to one study, more than 90 percent of clients think that video is handy to decision-making, and 64 percent of users are more most likely to purchase a product online after seeing a video. Why is this the case? Well, video has a few advantages over other types of marketing.

With that in mind, the real process of making an explainer isn't that hard, especially because there are a lot of tools like online animation makers or storyboard software to assist you. The most tough - and arguably crucial - part of the process is the development of the script.

When you have a script, the animation itself does not need to be made complex. A basic whiteboard video or two-dimensional animation can do the job. Focus on getting your message throughout, being amusing, and offering clients exactly what they need, and your explainer video can help take your startup to an entire new level.