An explainer video is a short video (one to three minutes) that introduces people to your company or product and discusses precisely what you do in an entertaining and engaging manner. An explainer isn't really an ad or a sales pitch, although they generally include a call to action. It's an intro developed to obtain prospective consumers interested enough in your business to desire to learn more - and maybe eventually convert.
In fact, explainer videos are proven to assist increase conversions - sometimes by as much as 80 percent. Video engages consumers; inning accordance with one survey, more than 90 percent of consumers think that video is useful to decision-making, and 64 percent of users are most likely to purchase an item online after watching a video. Why is this the case? Well, video has a couple of advantages over other types of marketing.
With that in mind, the actual process of making an explainer isn't that hard, especially considering that there are plenty of tools like online animation makers or storyboard software to assist you. The most difficult - and arguably crucial - part of the procedure is the development of the script.
As soon as you have a script, the animation itself does not need to be made complex. A simple whiteboard video or two-dimensional animation can do the job. Focus on getting your message throughout, being entertaining, and providing consumers what they need, and your explainer video can assist take your startup to a whole new level.