An explainer video is a brief video (one to three minutes) that presents people to your business or item and describes precisely what you do in an amusing and engaging manner. An explainer isn't an ad or a sales pitch, although they typically consist of a call to action. It's an introduction developed to get possible customers interested enough in your business to wish to discover more - and possibly eventually convert.

In reality, explainer videos are shown to help increase conversions - sometimes by as much as 80 percent. Video engages customers; according to one study, more than 90 percent of customers believe that video is useful to decision-making, and 64 percent of users are most likely to buy an item online after viewing a video. Why is this the case? Well, video has a couple of advantages over other types of marketing.

With that in mind, the actual procedure of making an explainer isn't that tough, specifically since there are plenty of tools like online animation makers or storyboard software to assist you. The most difficult - and perhaps important - part of the procedure is the development of the script.

When you have a script, the animation itself does not need to be complicated. An easy whiteboard video or two-dimensional animation can do the job. Concentrate on getting your message across, being entertaining, and offering clients what they need, and your explainer video can assist take your startup to a whole new level.