An explainer video is a brief video (one to 3 minutes) that introduces people to your business or item and discusses exactly what you carry out in an entertaining and engaging manner. An explainer isn't an ad or a sales pitch, although they normally include a call to action. It's an intro designed to obtain possible consumers interested enough in your business to wish to discover more - and possibly ultimately convert.

In truth, explainer videos are shown to help increase conversions - in some cases by as much as 80 percent. Video engages clients; inning accordance with one study, more than 90 percent of customers believe that video is handy to decision-making, and 64 percent of users are most likely to purchase a product online after viewing a video. Why is this the case? Well, video has a couple of advantages over other types of marketing.

With that in mind, the real procedure of making an explainer isn't that hard, particularly since there are plenty of tools like online animation makers or storyboard software to assist you. The most difficult - and probably important - part of the process is the development of the script.

Once you have a script, the animation itself doesn't have to be complicated. A basic whiteboard video or two-dimensional animation can finish the job. Focus on getting your message throughout, being amusing, and offering clients what they require, and your explainer video can help take your start-up to a whole brand-new level.