Explainer Video

Explainer Videos

What is an Explainer Video?

Marketing strategies change over time and video marketing strategies are no exception. As people get busier, their time and attention for other things get shorter too. The marketers have adjusted their methods according to consumer behavior.

Don't create long videos about a product or brand that people will ignore. Create short clips that catch consumers’ attention and establish engagement. That’s why explainer videos became popular. Explainer videos are short video clips that run for only two minutes or less. Use fun, creative themes to grab consumers’ attention. Be strategic with your script to convey promotional messages.

Explainer videos focus on one of two things. How your product works or how it will help target consumers address their needs and desires.

Explainer Videos are Focused

An explainer video is a brief video (one to three minutes) that presents individuals to your business or item and describes exactly what you carry out in an entertaining and engaging manner. An explainer isn't an ad or a sales pitch, although they generally include a call to action. It's an introduction designed to obtain possible consumers interested enough in your company to wish to find out more - and possibly eventually transform.

In truth, explainer videos are proven to assist increase conversions - in many cases by as much as 80 percent. Video engages customers; according to one survey, more than 90 percent of customers think that video is valuable to decision-making, and 64 percent of users are most likely to buy an item online after enjoying a video. Why is this the case? Well, video has a few advantages over other kinds of marketing.

With that in mind, the real procedure of making an explainer isn't that difficult, especially because there are plenty of tools like online animation makers or storyboard software application to help you. The most difficult - and probably essential - part of the procedure is the development of the script.

As soon as you have a script, the animation itself doesn't need to be complicated. An easy whiteboard video or two-dimensional animation can do the job. Concentrate on getting your message across, being amusing, and providing consumers exactly what they require, and your explainer video can assist take your startup to an entire new level.

explainer videos aim to:

Increase Brand Awareness
Explainer videos use visual and audio elments to capture your Brand’s personality. Viewers remember your business name and develope a positive feeling toward it.
Explain the Purpose and Goals of Your Business
There is no better way to make people understand your goals than to explain them in an engaging way. Explainer videos use straightforward approaches that minimize fluff. They let the audience process only the important details and avoid confusion.
Improve Your Business’ Online Visibility
Explainer videos attract more traffic to your business website. You place videos on important pages that need traffic.
Provide Useful Information
More than explaining your business goals and purposes. Explainer videos can provide information about your product that consumers can use. When people understand a products uses, they are more willing to buy.
Increase Conversions
Your business can only profit from your explainer videos when the viewers buy. Explainer videos use prompts in the script that persuade the viewers to click the “buy” or “add to cart” button.

There are various sub categories of Explainer Video. These include: Animated Explainer, Animated Explainer Video, Animated Video, Blackboard Video, Chalkboard Video, Doodle Animation, Doodle Video, Drawing Animation, Drawing Video, Drawn Typography, Sketch Video, Whiteboard, Whiteboard Animation

Visit our Friends at http://www.whiteboard.video/Explainer for more information.

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