An explainer video is a brief video (one to three minutes) that presents people to your company or product and explains exactly what you do in an amusing and compelling way. An explainer isn't an ad or a sales pitch, although they generally include a call to action. It's an intro designed to obtain potential consumers interested enough in your business to want to discover more - and perhaps ultimately transform.
In reality, explainer videos are shown to assist increase conversions - sometimes by as much as 80 percent. Video engages clients; according to one survey, more than 90 percent of consumers think that video is practical to decision-making, and 64 percent of users are more likely to buy a product online after watching a video. Why is this the case? Well, video has a few benefits over other kinds of marketing.
With that in mind, the real procedure of making an explainer isn't that challenging, particularly given that there are a lot of tools like online animation makers or storyboard software to assist you. The most challenging - and perhaps important - part of the procedure is the advancement of the script.
As soon as you have a script, the animation itself does not need to be made complex. A basic whiteboard video or two-dimensional animation can finish the job. Focus on getting your message across, being entertaining, and giving consumers exactly what they require, and your explainer video can help take your start-up to an entire new level.