What is an Explainer Video?
Marketing strategies change over time and video marketing strategies are no exception. As people get busier, their time and attention for other things get shorter too. The marketers have adjusted their methods according to consumer behavior.
Don't create long videos about a product or brand that people will ignore. Create short clips that catch consumers’ attention and establish engagement. That’s why explainer videos became popular. Explainer videos are short video clips that run for only two minutes or less. Use fun, creative themes to grab consumers’ attention. Be strategic with your script to convey promotional messages.
Explainer videos focus on one of two things. How your product works or how it will help target consumers address their needs and desires.