An explainer video is a short video (one to three minutes) that presents people to your company or product and discusses exactly what you do in an entertaining and compelling way. An explainer isn't really an advertisement or a sales pitch, although they normally include a call to action. It's an intro designed to obtain potential clients interested enough in your company to want to discover more - and maybe eventually transform.
In reality, explainer videos are proven to assist increase conversions - in some cases by as much as 80 percent. Video engages consumers; according to one study, more than 90 percent of consumers think that video is practical to decision-making, and 64 percent of users are more most likely to buy a product online after watching a video. Why is this the case? Well, video has a couple of benefits over other kinds of marketing.
With that in mind, the actual process of making an explainer isn't that tough, specifically given that there are a lot of tools like online animation makers or storyboard software application to help you. The most tough - and perhaps essential - part of the procedure is the development of the script.
As soon as you have a script, the animation itself does not need to be made complex. A basic whiteboard video or two-dimensional animation can finish the job. Focus on getting your message across, being amusing, and giving clients exactly what they need, and your explainer video can help take your start-up to an entire new level.