Explainer Video

Explainer Videos

What is an Explainer Video?

Marketing strategies change over time and video marketing strategies are no exception. As people get busier, their time and attention for other things get shorter too. The marketers have adjusted their methods according to consumer behavior.

Don't create long videos about a product or brand that people will ignore. Create short clips that catch consumers’ attention and establish engagement. That’s why explainer videos became popular. Explainer videos are short video clips that run for only two minutes or less. Use fun, creative themes to grab consumers’ attention. Be strategic with your script to convey promotional messages.

Explainer videos focus on one of two things. How your product works or how it will help target consumers address their needs and desires.

Explainer Videos are Focused

An explainer video is a brief video (one to 3 minutes) that introduces people to your company or item and discusses exactly what you perform in an amusing and compelling manner. An explainer isn't an advertisement or a sales pitch, although they typically include a call to action. It's an intro created to get possible clients interested enough in your business to want to discover more - and maybe eventually convert.

In reality, explainer videos are shown to assist increase conversions - sometimes by as much as 80 percent. Video engages consumers; inning accordance with one survey, more than 90 percent of consumers think that video is practical to decision-making, and 64 percent of users are more likely to buy a product online after enjoying a video. Why is this the case? Well, video has a few benefits over other types of marketing.

With that in mind, the actual process of making an explainer isn't that tough, particularly since there are plenty of tools like online animation makers or storyboard software to assist you. The most tough - and arguably essential - part of the process is the advancement of the script.

When you have a script, the animation itself does not need to be complicated. A simple whiteboard video or two-dimensional animation can do the job. Focus on getting your message across, being amusing, and offering customers what they require, and your explainer video can help take your start-up to an entire brand-new level.

explainer videos aim to:

Increase Brand Awareness
Explainer videos use visual and audio elments to capture your Brand’s personality. Viewers remember your business name and develope a positive feeling toward it.
Explain the Purpose and Goals of Your Business
There is no better way to make people understand your goals than to explain them in an engaging way. Explainer videos use straightforward approaches that minimize fluff. They let the audience process only the important details and avoid confusion.
Improve Your Business’ Online Visibility
Explainer videos attract more traffic to your business website. You place videos on important pages that need traffic.
Provide Useful Information
More than explaining your business goals and purposes. Explainer videos can provide information about your product that consumers can use. When people understand a products uses, they are more willing to buy.
Increase Conversions
Your business can only profit from your explainer videos when the viewers buy. Explainer videos use prompts in the script that persuade the viewers to click the “buy” or “add to cart” button.

There are various sub categories of Explainer Video. These include: Animated Explainer, Animated Explainer Video, Animated Video, Blackboard Video, Chalkboard Video, Doodle Animation, Doodle Video, Drawing Animation, Drawing Video, Drawn Typography, Sketch Video, Whiteboard, Whiteboard Animation

Visit our Friends at http://www.whiteboard.video/Explainer for more information.

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